Portfolio
Selected Work
A selection of digital products, platforms and programmes I've worked across, spanning digital transformation, customer experience, global website delivery and B2B digital experiences.
Purina / MyPetPass
Building a more personalised digital relationship with pet owners
Purina / MyPetPass
Building a more personalised digital relationship with pet owners
MyPetPass is a customer-facing digital product designed to make product discovery more relevant to individual pet needs while helping Purina build a stronger first-party relationship with pet owners.
Challenge
Pet owners can face a complicated decision when choosing the right products, particularly when individual dietary needs and preferences come into play. The opportunity was to reduce that friction while creating a useful value exchange for customers who chose to share more about themselves and their pets.
My role
I led the client relationship across the programme and worked across the commercial model, project planning and delivery — connecting Purina stakeholders with strategy, UX, design, technology and data specialists.
Approach / What we did
The work covered customer journeys, account and pet-profile experiences, product recommendations and feeding support, alongside the longer-term roadmap for personalisation, progressive profiling and optimisation. We also worked through the platform and SSO requirements needed to support a scalable experience across markets.
Outcome / value
The initial MyPetPass pilot was launched as a customer-facing product recommendation experience and created a foundation for wider EAME rollout and ongoing evolution of the proposition.
Deliveroo
Evolving Deliveroo's digital experience for business customers
Deliveroo
Evolving Deliveroo's digital experience for business customers
A programme of B2B digital work spanning Deliveroo for Work and a new partner portal, supporting a broader global rebrand and improving how the business proposition was presented to customers and partners.
Challenge
Deliveroo's B2B offer needed to work for distinct business audiences while remaining clear, easy to navigate and aligned to the wider brand. The work also needed to bring together multiple teams and requirements across product, marketing, content and technology.
My role
I was the senior client and project lead, coordinating the relationship, programme planning and multidisciplinary delivery across discovery, UX, design, content and development.
Approach / What we did
We worked from business and customer requirements through discovery, design and development of a new B2B partner portal and the redesigned Deliveroo for Work experience. I also supported wider B2B marketing activity across digital, CRM and content as part of the account.
Outcome / value
The programme delivered a redesigned Deliveroo for Work website and new B2B partner portal as part of Deliveroo's wider brand evolution. No performance metrics are included here because they were not part of the agreed case-study evidence.
Vertex Pharmaceuticals
Redesigning Vertex's global digital experience
Vertex Pharmaceuticals
Redesigning Vertex's global digital experience
Leading digital delivery across a complex global pharmaceutical estate, including the redesign of the corporate website and digital experiences spanning corporate communications, clinical information and patient support.
Challenge
Vertex operates across multiple international markets and content types, with different audiences, governance requirements and stakeholder groups. The digital estate therefore needed a consistent global experience without losing the flexibility required for regional, clinical and patient-facing needs.
My role
I led the client relationship and programme delivery across the account, working with senior global stakeholders and multidisciplinary teams across UX, design, content, production and technology.
Approach / What we did
The work included global website redesign, ongoing management of the wider digital estate, stakeholder alignment, UX and design delivery, digital production and governance across corporate, clinical and patient-facing content.
Outcome / value
The programme delivered the redesigned global website and supported the ongoing management and evolution of Vertex's international digital estate. Final project performance metrics have not been added because they were not supplied for this case study.